I think you've pretty much nailed it there Brian. We are facing the same difficulties and it is becoming more frustrating as time goes by. We've just spent a small fortune on advertising with zero return, yet it's going to take us months to recover the revenue with our multiplier.
One other aspect is that the system seems to discourage the use of smaller aircraft after a certain point. I like to fly regional aircraft (ATRs, ERJs and baby DC9s) but when you only earn V$100,000 on a flight it starts to become disheartening. That's 50 flights for one hour of advertising
Thanks to your generosity we have entered the leasing business, but that's more work for the CEO and although the returns are steady, they are nothing spectacular.
Good luck with your new direction, your presence will be missed.